One way companies promote their products is through having sales. One company I am a dealer for, DAC, has promotional sale twice a year. One in March, and one in August. These two months are when most new customers join and most customers buy in bulk.
Other companies might not like to have a whole month for sales but would rather have a few days. Both are great for companies because most new customers will buy during these sales and returning customers will usually buy more. In turn they might create more profit in these sales than during regular pricing.
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