Celebrity Endorsements

If you see one of your favorite celebrities using a product would you want to try it too. This is one popular way companies market their products. It could be seeing a commercial or seeing them use it in public. You would be more likely to choose that product just to have what they use, or you may think if they use it it must be good.

One Company I think of when I think of celebrity endorsements is Covergirl.  They have commercials on TV all the time with multiple celebrities endorsing them. I have seen them use Ellen DeGeneres, Taylor Swift, Katy Perry, Selena Gomez and many more. With all the adds they do with their celebrities they probably bring in many sales from the celebrity endorsements alone.