When I looked up the most popular kids toy of 2016, I found Hatchimals by Spinmaster. Spinmaster has done a great job with timing on this product. They has a great marketing plan and only released small information about the toy while making customers very curious to what it was before it came out. When it was released on October 7th and was immediately sold out everywhere, most buying it as a Christmas gift. It was a smart move by spinmaster with the unique marketing and time of year for the release that makes this the most popular toy of 2016. While it is sold out in every store, the demand is only rising for the toy. Spinmaster has said that it will not be releasing or restocking any until 2017. With that, it is making the prices rise for the toy. While in stores it was retailed for around $50, now they are currently selling for over $150 on places like Ebay. This just shows what great marketing and releasing in a certain time of year can do for your products.
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